The World of Eric Carle

Retail Packaging Set

This packaging concept for the children’s apparel store Gymboree highlights The World of Eric Carle collection, using imagery and motifs from his work to create two boxes and a bag. All pieces are entirely knockdown, and can fit inside one another. The collection ranges from infant to adult sizing, so the boxes are made to fit all sizes of clothing. The target audience is a parent with a busy schedule. The small box features die-cut holes on the lid to bring The Very Hungry Caterpillar to life and to keep small children entertained. The large box explores texture and pattern in more expressive ways. The dot motif is referenced throughout the unit to marry the Gymboree brand and the graphic style of Eric Carle’s work.